March 28, 2012

Paywalls for the unwashed

When a tech blog like TechCrunch mentions a paywall, it generally reads “XX newspaper has announced a paywall. How backward thinking. Here are five ways around it.”

So a post this afternoon makes me wonder if the internet is headed for a major change of mind. TC wrote about MediaPass, a paywall management software, and not only avoided bashing newspaper models, but even seemed to accept the idea of more and more content providers going behind the wall.

Shocking, right? Before the NYT paywall* most hated the idea and doomed it to But since the relative success there, and the drumbeat from other newspaper companies, it seems like the model is being accepted by publishers of all sorts, traditional or not.

There’s no denying the success of the micro-payment model, but I guess I had never considered it’s influence in the paywall debate.

*excuse me for using paywall and meter interchangeably, but you know what I mean.

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